LIVE STREAMING

Why experience the world alone when you can share that experience with hundreds or thousands of other people simultaneously? This is the appeal of one of the latest trends in Social Media: Live Streaming. Live Streaming allows users to broadcast what they are doing while they are doing it to people all over the world. These streams can be limited to followers or subscribed viewers, or these streams can be open to the public for everyone to see. Regardless of the privacy settings of the stream, live streaming can be an exciting way to engage your friends and followers, however there are always risks involved.

Live streaming is, well, live. That means that there is no editing, no censoring, and no mechanism to keep you from doing something you’ll regret and telling the whole world about it. While normal posts on social media give the user a chance to review content before it is shared online, live streaming makes that material accessible in real-time, making it a lot less forgiving than other methods of sharing. Users may give away personal information without thinking about it, say things that they will later regret, or even perform actions that put them at risk of harm or punishment without having a chance to think about the consequences of those actions.

While there are some dangers involved in live streaming, it is also one of the fastest growing methods of content production online right now, so there is a pretty good chance that it isn’t going anywhere anytime soon.

Live.ly

In June of 2016, musical.ly released its breakout livestreaming platform live.ly, which provides the musical.ly community with a broader canvas on which they can express themselves.  Immediately following its official launch, live.ly began trending and hit the number one spot in 8 countries in the iOS app store.

-live.ly (via musical.ly)

Periscope

Periscope was founded on the belief that live video is a powerful source of truth and connects us in an authentic way with the world around us. We are fascinated by the idea of discovering the world through someone else’s eyes. What’s it like to see through the eyes of a protester in Ukraine? Or watch the sunrise from a hot air balloon in Cappadocia? 

-Periscope

Twitch

Founded in June 2011, Twitch is the world’s leading social video platform and community for gamers, video game culture, and the creative arts. Each day, close to 10 million visitors gather to watch and talk about video games with more than 2 million streamers.

-Twitch